LOS ANGELES
THE·TEAM Further Strengthens Brand and Broadens Global Reach
Global sports, music, and entertainment company THE·TEAM has announced today that bluemedia, acquired in March 2025, has rebranded as THE·TEAM.
The bluemedia team will operate under the banner of THE·TEAM Live, THE·TEAM’s branding and signage, custom fabrication, live event production and experiential operations division. This acquisition and subsequent rebrand reaffirms THE·TEAM’s ambitious growth strategy and its ability to provide a 360 offering globally.
THE·TEAM Live now boasts two print production, signage and fabrication facilities in the U.S., significantly expanding its footprint in the region and further increasing its capacity to service clients.
Alastair Bewick, Group Managing Director, THE·TEAM Live, said, “This rebrand marks the next step in our expansion journey, strengthening THE·TEAM Live’s brand presence in the U.S. and complementing the existing services we deliver in that market. We have spent the last few weeks integrating the businesses and it’s already clear to see the power of our combined expertise and reach which will only allow us to best serve our new and existing clients.’
Gina Patel, Group Vice President, THE·TEAM Live said, “Being part of a business as wide-reaching and well known as THE·TEAM is truly exciting. The additional services and capabilities we can provide to our clients through this acquisition is ample and we’re looking forward to starting this new chapter as part of TeamWass.”
The acquisition of bluemedia expands THE·TEAM Live’s services and scale in the U.S. market, with the addition of 120 employees and 250+ new clients, accelerating its global growth.
About THE·TEAM Live
THE·TEAM operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. THE·TEAM Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.
Headquartered in Los Angeles, THE·TEAM’s presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit teamwass.wpengine.com.
