Wasserman next gen rebrands as next gen·team
March, 9 2026
LOS ANGELES (Monday 9th March 2026) – We are pleased to announce that, as of March 2026, Wasserman Next Gen has now rebranded as NEXT GEN·TEAM, part of the global representation and marketing company, THE·TEAM.
NEXT GEN·TEAM continue to take an audience-first approach, using unrivaled access to drive understanding and engagement with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.
NEXT GEN·TEAM is shaped by its work, its people and its unifying belief in the power of sports, music and entertainment. NEXT GEN·TEAM remains completely focused on serving its clients and partners with the same professionalism, respect, and integrity that has always been its standard.
About THE·TEAM
THE·TEAM is a global sports, music and entertainment company that provides representation and marketing services to talent, brands and properties. THE·TEAM works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across talent, brands and rights holders.
Headquartered in Los Angeles, THE·TEAM’s presence spans 28 countries and more than 70 cities. For more information, please visit THE·TEAM.