Since the inaugural Laureus World Sports Awards in 2000, we have partnered with Laureus to develop and deliver one of the world’s most prestigious annual sporting events. Working closely with each host city, the brief extends far beyond producing an awards ceremony. The event is about creating a global platform that celebrates sporting excellence while generating lasting economic, media and social impact for the destination and its partners.
We have led the strategic planning and delivery of every edition, overseeing the evolution of the event into a globally recognised property. Our work spans host city strategy, government relations, commercial partnerships, venue selection, event production, hospitality, media operations, broadcast coordination, stakeholder management and legacy programmes. Each edition is tailored to maximise value for the host city while preserving the prestige and consistency of the Laureus brand. This long-term partnership has enabled the awards to evolve continuously, adapting to new markets, partners and audiences while maintaining their global reputation.
Over more than 25 years, the Laureus World Sports Awards have become the benchmark for international sports awards ceremonies, hosted in some of the world’s leading cities and attended by the greatest names in sport. The event consistently delivers significant international media exposure, destination promotion and commercial value while supporting Laureus Sport for Good’s mission. The long-term success of the Awards has enabled enduring partnerships with host cities, governments, global brands and broadcasters, reinforcing Laureus’ position as one of the most respected properties in world sport.
