Creating standout sports, entertainment and live event experiences across Australia, New Zealand and Asia-Pacific. From the FIFA Women’s World Cup and Formula 1 Australian Grand Prix to global tours, premium hospitality and large-scale fan experiences, THE·TEAM combines global fan insight with deep local expertise to help brands and rights holders build stronger connections, grow engagement and unlock greater commercial value.

  • 4 offices including Sydney, Melbourne, Brisbane, Auckland

  • 30+ specialists

  • 75+ talent represented

Sport, music and live events are woven into life across Australia and New Zealand, shaped by an outdoor culture, passionate fan communities and a proven ability to host the world’s biggest moments. Our teams in Sydney, Melbourne, Brisbane and Auckland help brands, rights holders and talent connect with audiences across the region through work that is locally informed, strategically led and built for scale.

 

Bringing together sponsorship strategy and activation, event operations, premium hospitality and stadium branding branding to sponsorship activation, VIP hospitality and event operations, THE·TEAM combines strategy and execution to create experiences that feel authentic to the market and become the moments people travel for, share and remember.

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MARKETING SERVICES

MARKETING SERVICES

Our integrated marketing team develops sponsorship strategies, brand campaigns, fan experiences and digital content that help brands connect with passionate sporting and entertainment communities across the region.

From commercial strategy and partnership management through to experiential marketing, creators, hospitality and social campaigns, we deliver measurable results across every touchpoint.

LIVE EVENT PRODUCTION

LIVE EVENT PRODUCTION

Australia and New Zealand regularly host some of the world’s largest international events—and we’re proud to be behind many of them.

Our live events team delivers end-to-end production, branding, signage, fabrication and venue operations for global rights holders, governing bodies and premium brands, ensuring every fan experience is delivered to world-class standards.

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RIGHTS SALES

RIGHTS SALES

With global expertise, we help rights holders unlock long-term commercial growth while connecting brands with partnership opportunities that align with business objectives across Australia.

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TALENT REPRESENTATION

TALENT REPRESENTATION

Across Australia and New Zealand, we represent elite athletes, globally recognised artists and emerging stars, supporting careers on and off the field, stage and screen. Our roster includes internationally recognised names such as Jordan Mailata, Cam Smith, Jason Day, Lorde, Fisher and Dom Dolla, alongside the next generation of sporting and creative talent. As part of our global network, we create opportunities that connect talent with the right brands and audiences.

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OUR WORK

FIFA WOMEN’S WORLD CUP 2023

In 2023, we dressed 10 Women’s World Cup stadia across Australia and New Zealand with 115,000 items to broadcast-ready standards, managing teams on-site from our Sydney HQ to ensure a consistent, high-quality finish.

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British & Irish Lions Tour 2025

Seamlessly integrating into the Lions and Rugby Australia commercial and operations teams, THE·TEAM led the end-to-end management for 27 local and international partners including contracting, rights tracking, delivery, measurement and evaluation.

Hyrox

THE·TEAM has been instrumental in the growth of HYROX across APAC, leading the delivery and operational expansion of the world’s fastest-growing fitness race series throughout the region.

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Y Series x NFL Kickoff Festival Melbourne Activation

To help Y Series cut through a crowded wine market, THE·TEAM connected the brand with one of Australia’s biggest sporting and cultural moments, creating an experience built around the fans.

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Planning a major event, partnership or market activation in australia, new zealand or apac? speak to the·team anz about creating work built for fans, partners and live audiences.

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