As Official Branding Partner of the IFAF World Flag 2026, THE·TEAM transformed a district sports facility in Düsseldorf into a fully branded World Championship venue for the largest Flag Football World Championship for men and women to date.
With 19 nations competing and qualification for the Los Angeles 2028 Olympic Games at stake, the event attracted international attention and demanded an experience that matched its global significance.
The ambition was clear: create the look, feel and functionality of a world class sporting event within an existing local venue. Every element needed to work together, from the first arrival moment to the competition areas, helping visitors navigate the site while creating a strong and consistent championship identity.
LIVE·TEAM took responsibility for the venue’s complete visual transformation. From venue branding and wayfinding to on site consultation and live event support, we managed the experience across the entire site. Our team remained closely involved throughout the championship, responding quickly to changing requirements and delivering additional requests as they emerged.
In total, around 4,000 m² of branding material transformed the venue into a cohesive and immersive World Championship environment. More than 20,000 visitors experienced the championship in Düsseldorf, alongside high profile guests including the NFL Commissioner, IOC President, US Consul General and NFL Legends. The event achieved a media reach of 180 million people, extending its impact far beyond the venue itself.
