With a new F1 race on the calendar, competing with other Middle Eastern established races, THE·TEAM were asked to support the Ministry of Sport to lead the commercial strategy and implementation for the inaugural Saudi Arabian Grand Prix.

 

Based on our in-depth research and insight experience, THE·TEAM were able to quickly review and identify the appropriate sectors to target, and develop the commercial rights and sales collateral required to engage as many of the relevant identified prospect brands as possible.

  • PARTNER STRATEGY

  • COMMERCIAL SALES

  • PARTNERSHIP MANAGEMENT

The results

With the first race taking place in 2021, THE·TEAM have initiated and supported in securing 14 partners for the Saudi Arabian Grand Prix. This was supplemented with detailed and diligent asset management and delivery for 38 partners as well as renewals and bringing on board new partners for the subsequent three races.

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