HILL-SMITH FAMILY ESTATES

To help Y Series cut through a crowded wine market, THE·TEAM connected the brand with one of Australia’s biggest sporting and cultural moments, creating an experience built around the fans. We helped facilitate the partnership between Hill-Smith Family Estates’ brand Y Series and the NFL, giving the brand access to NFL IP and upcoming Australian games, including Melbourne’s sold-out inaugural fixture between the Rams and 49ers. Bringing the partnership to life in the NFL Fan Zone, we designed and delivered a bespoke bar and fan experience featuring an NFL locker room photo moment and spin-to-win activation. The space became a go-to hub to enjoy live music, relax and sample the Y Series range, giving the brand a natural place in the culture and excitement of game day.