We sit at the heart of one of Europe’s most influential cultural markets, where sport, music and entertainment come together. From Madrid to Barcelona and Valencia, THE·TEAM helps brands create partnerships and experiences that resonate with audiences across Spain.

  • 100+ people across Spain

  • 3 offices in Madrid, Barcelona and Valencia

  • 330+ talent clients represented

Spain is home to some of the world’s most influential sporting institutions, internationally recognised talent and a thriving entertainment scene. Our local teams understand how to turn that cultural relevance into campaigns, partnerships and experiences that audiences genuinely connect with. Whether the brief is to enter sport for the first time, activate a global partnership locally, produce a major event or grow talent opportunities, THE·TEAM Spain supports from strategy through execution.

 

From football and basketball to music, lifestyle and creator culture, we help brands find authentic ways to engage Spanish audiences while delivering work that travels internationally.

Skip
MARKETING SERVICES

MARKETING SERVICES

Great partnerships are built through memorable experiences. THE·TEAM in Spain combines creative thinking, sponsorship activation, content, influencer partnerships, experiential campaigns, research and insights, and digital marketing to help brands earn attention where fans are most engaged.

LIVE EVENT PRODUCTION

LIVE EVENT PRODUCTION

Spain is built for unforgettable live experiences. We create event environments that bring fans closer to the action through immersive production, creative branding and flawless on-site delivery for sporting events, festivals, awards, brand activations and immersive consumer experiences.

Learn More
RIGHTS SALES

RIGHTS SALES

THE·TEAM Spain helps brands identify culturally relevant sponsorship opportunities while supporting rights holders in attracting partners that strengthen long-term commercial success. We do that through commercial strategy, property representation, broadcast integrations, rights management, digital rights strategy, partnership management and negotiation. Our work in Spain and Spanish-speaking markets includes football partnerships, federation commercialisation and international sponsorship opportunities.

LEARN MORE
TALENT REPRESENTATION

TALENT REPRESENTATION

Spain has produced some of the world’s most recognisable sporting and creative talent. We work with established stars and emerging voices to build partnerships that feel authentic, culturally relevant and commercially successful. Our footprint includes footballers, basketball players, Olympic and Paralympic athletes, artists and emerging cultural voices, with names including Federico Valverde, Alejandro Grimaldo, Mariona Caldentey, Saúl Craviotto, Teresa Perales, Nicolás Laprovíttola, Ralphie Choo, Rusowsky, and Guitarricadelafuente.

Skip

OUR WORK

NFL MADRID GAME 2025

End-to-end project management, production, branding, wayfinding, hospitality, fan activations and watch parties for the NFL Madrid 2025 game.

LAUREUS WORLD SPORTS AWARDS

A long-standing role in end-to-end event delivery, including host city support, sponsor relationships and local partner management.

Learn More

BKT x RFEF

We helped BKT strengthen its presence in Spanish football through a distinctive sponsorship platform that could deliver broad visibility while differentiating the brand from traditional club or competition partnerships.

Learn More

Valencia CF

We worked with Valencia CF to develop their international growth strategy across the United States, Mexico, and Canada. Thanks to our efforts, the club has built synergies with the NFL, MotoGP, and even Hollywood actors.

Real Madrid x Emirates

As Emirates prepared to expand its presence in Spain, the opportunity emerged to connect one of the world’s fastest-growing international airlines with one of football’s most iconic clubs.

Learn More

Spanish Olympic Committee

We collaborated with the Spanish Olympic Committee to define its entire social media strategy for the road to the Los Angeles 2028 Olympic Games.

Learn More

Ready to create work that resonates with spanish audiences? speak with the·team spain about your next partnership, campaign or live experience.

Contact Us