COMPANY CONTINUES TO EXPAND ITS DIGITAL CREATORS BUSINESS WITH ADDITION OF GOLF-CENTRIC CREATORS AGENCY
LOS ANGELES (May 6, 2026) – Global sports, music, and entertainment company THE·TEAM has acquired Provisions Golf, announced today by Jason Ranne, President, Global Talent Representation. As part of the acquisition, Provisions founders Joe Gilliland and Josh Morgan will join the company as Senior Vice Presidents, Creators and will continue to operate in Dallas and Encinitas, CA respectively.
“Golf creators are redefining how a younger audience consumes the sport and Provisions is the best at helping top talent drive that evolution forward,” said Ranne. “Together, we will also utilize our industry-leading golf event management, representation, and brand advisory business to maximize crossover opportunities for our shared clients.”
“Over the last few years, we have had a front row seat to the evolution of golf, media, and the creator economy,” said Morgan. “It has been special to see creators bring new audiences into the game and connect with fans in a more personal and authentic way. Our focus has always been serving clients well, helping them grow, and creating the best opportunities on and off the course. Joining THE·TEAM allows us to do that at a higher level with greater resources, relationships, and vision. I am grateful for the opportunity and excited to continue driving innovation in digital golf.”
“Over the past 13 years, we have been passionate about growing golf through the content we create and the stories we tell,” said Gilliland. “We have been blessed to help digital golf evolve from three-minute trick shot videos to three-hour competitions showcasing the game’s greatest players, moments, and venues. Our mission has always been to welcome new audiences, build community, and create greater accessibility and love for the game. Joining THE·TEAM allows us to keep building alongside our clients, opening new avenues for growth and impact through the ideas and stories we bring to life.”
Provisions built its talent representation business around the idea that modern representation extends beyond individual deals. The company works with creators, athletes, and personalities on long-term talent strategy, brand partnerships, business development, content development, and broader growth opportunities designed to help build stronger and more durable businesses. The group has established itself and grown to the top of the digital golf ecosystem because of its strong understanding of its audience and the formats and content that drive engagement and commercial value.
“Joe and Josh have a deep understanding of where golf, media, and creator-led properties are heading,” said Michael Jones, Executive Vice President, Creators. “This strengthens our representation business by expanding our position in digital golf and advances our ability to help talent build beyond traditional representation into larger opportunities across content, products, and live experiences.”
Provisions’ roster includes leading golf creators and personalities such as Grant Horvat and the Bryan Bros, among other professionals in golf. In addition to representation, Provisions helped support the development and execution of premium digital golf programming and creator-led initiatives across the category, including involvement in projects such as the PGA Tour Creator Classic, LIV Duels, The Q at Myrtle Beach, and the recently announced Your Golf Tour.
The acquisition strengthens and further diversifies THE·TEAM’s creators and golf groups and reinforces the company’s standing in the market with sustained growth and a proven ability to serve clients in various spaces globally. THE·TEAM’s industry-leading golf group represents some of the world’s best men and women players and works alongside the PGA Tour and LPGA to produce and operate several of their premier golf tournaments. Their work also includes crossover events such as partnering with Noah Kahan to create Folk & Fairways, a charity golf tournament and concert held near Noah’s hometown in Vermont.
ABOUT THE·TEAM
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. THE·TEAM works with iconic sports, creators and media figures across the world, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across talent, brands and rights holders.
Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.
