LOS ANGELES
New vertical invests in companies, products and markets to help accelerate businesses
Global sports, music and culture agency THE·TEAM has launched new department THE·TEAM Ventures and named Darren Ross as EVP & Managing Director, THE·TEAM Ventures, announced today.
Using the power of THE·TEAM’s deep expertise and diverse suite of offerings, THE·TEAM Ventures invests in companies, products and markets where the company has real working knowledge and experience. Whether in service to THE·TEAM or its clients across sports, entertainment, music, brands and properties, THE·TEAM Ventures aims to accelerate existing and new businesses through both capital investment and services. The group works to utilize THE·TEAM’s experience, connections and team to help build and accelerate interesting companies and approaches to markets that complement THE·TEAM’s business across sports, music and entertainment.
“Our industry insight and connections, in combination with our world-class talent roster, put THE·TEAM in the unique position to recognize opportunities across the world of sports, music and entertainment,” said Ross. “As we grow, our platform continues to strengthen in terms of access to data, talent and ideas that we believe will help accelerate the market. We have a long history of being entrepreneurial – with successes including the creation of Hoonigan alongside the late Ken Block – and the launch of THE·TEAM Ventures formalizes these efforts.”
THE·TEAM Ventures will partner with THE·TEAM’s industry-leading roster across sports, entertainment and music talent as well as brands and properties to help accelerate ideas into the market, while further enhancing the company’s suite of services to new and existing clients. THE·TEAM Ventures is actively examining current industry themes, including: the rise of new leagues and special events; deepening fan experiences; business optimization through technologies such as AI; data visualization and our proprietary access to data; and microtransactions within the media landscape. More information will be released in the near future on the group’s first forays, including the launch of a racing league alongside a THE·TEAM action sports client and an innovation in fan experience for properties alongside The Collective, THE·TEAM’s womenfocused practice.
Throughout its 20-year history, THE·TEAM has deliberately and strategically grown its suite of services and worldwide presence through both targeted acquisitions and organic growth, establishing itself as one of the world’s leading companies in the areas of sports and music talent representation, and brand and property marketing.
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About THE·TEAM
THE·TEAM is a partner to the world’s most iconic sports figures, musical artists, brands and properties. Our purpose is to transform and advance brands, businesses and careers, empowering clients to create culture and impact audiences.
