DUBAI
Global sports, music, and entertainment company THE·TEAM announced today that branding and signage business, Prolab Digital and CSM Live UAE, has been rebranded as THE·TEAM. This follows THE·TEAM’s acquisition of Prolab Digital and CSM Live in September 2023. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024.
Prolab Digital was founded over 40 years ago in Dubai, UAE and formed a joint venture with CSM Live in 2011. Over the years, the company has become an industry leader in branding and signage, custom fabrication, and live event production, before eventually being acquired by CSM Sport and Entertainment in 2019. This successfully solidified a strong foothold in the UAE and strengthened the organization’s position in the region.
As part of this exciting new chapter, Prolab Digital and CSM Live has rebranded as THE·TEAM under the official names, THE·TEAM Live Services LLC and THE·TEAM Live Events Organizing LLC, offering an even broader range of services to a global audience.
“This acquisition represents a significant milestone in integrating essential services—print, fabrication, installation, and event organizing—into their broader portfolio, driving strategic growth.” said Jayne Reader, Chair, THE·TEAM Live – Middle East. “My heartfelt appreciation goes out to all the employees who have been part of this incredible journey and whose dedication has helped make this milestone possible.”
CSM’s remaining Middle East entities will rebrand at a later date.
About THE·TEAM Live
THE·TEAM operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. THE·TEAM Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.
Headquartered in Los Angeles, THE·TEAM’s presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit teamwass.wpengine.com.
